We're thrilled to announce the full public launch of Paths, our new feature designed to empower you to create dynamic, personalized customer experiences like never before. With Paths, you can easily design tailored journeys that adapt to your customers' needs, behaviors, and preferences. Ready to unlock the full potential of your customer engagement? Let’s dive into the powerful features and benefits.

What are Paths?

Paths allows you to create dynamic customer journeys based on specific criteria, such as customer behavior, demographics, or anything else that you track. By using Paths, you can deliver highly relevant experiences to each user, leading to stronger relationships, improved satisfaction, and higher conversion rates. 

Paths leverage conditional logic to send customers down specific parts of a journey. Once a Path is complete, the customers return to the main track of the journey headed toward the desired outcome.

Key Features of Paths

Dynamic Journey Mapping:
With Paths, you can design multiple journey paths within the same customer experience. Customers can automatically or manually be routed down different paths based on actions they take or manual decisions that you make.

Advanced Segmentation:
Use customer attributes such as location, products, or status to trigger specific paths. This helps you deliver more targeted content, messaging, and workflows that resonates with each individual.

Real-time Decisioning:
Paths allows you to make decisions in the moment, offering customers a personalized experience based on the actions taken during the journey. Whether they just entered a journey or are near the end, you can provide specific paths for each interaction they have.

Easy-to-Use Drag-and-Drop Interface:
No coding required! With our intuitive, visual editor, you can design and refine your customer journeys without the need for technical expertise. Drag-and-drop elements and basic data field logic conditions make it easy to create powerful workflows in minutes.

A/B Testing & Optimization:
Paths can also be used to design and implement A/B testing within your Journeys. You can test different paths, analyze customer responses, and optimize the journeys to continually improve your results. Find the path that works best for your audience and refine your approach based on real-time data.

Get Started with Paths Today!

The future of customer engagement is dynamic, personalized, and data-driven. With Paths, you now have the tools to create smart customer journeys that adapt to your audience’s needs in real time. Whether you’re aiming to drive sales, boost customer loyalty, or enhance user experience, Paths will help you get there.

Ready to take your customer journeys to the next level? Start creating personalized paths today and see the difference in engagement, conversion, and overall customer satisfaction.