We are excited to announce the beta release of Automation Engine!

Automation Engine allows users to build out rules-based workflows to automate everyday tasks and streamline painstaking workflows.

Powerful use cases include automating the collection and modification of data values, routing cases to different teams, setting priority and more. Automation Engine can also be leveraged to send omnichannel communications to other parties or escalate inquiries whenever certain events occur (e.g., if the subject of a Case contains "Cancel", change Owner Team to the Retention Team).

This is a robust tool that will empower support leaders, operations managers, project managers and their team to automate routine tasks to free up time for higher value engagements.

If you would like access to Automation Engine, please send an email to product@goboomtown.com with the subject line "Automation Engine Access".

An Automation that assigns a Journey and sends a welcome email to new customers every time a Case that is updated is categorized as an Activation and marked as high priority